,Big demand: Gold on display at a store in China. Experts say the surge in demand is buoyed by the recovering economy, domestic measures to boost consumption and rise in per capita disposable income. — AFP
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BEIJING: China’s gold jewellery consumption increased 62% year-on-year (y-o-y) to 146.9 tonnes in the second quarter, bringing first half gold jewellery consumption volume to a level not seen since 2015, according to a report by the World Gold Council (WGC).
The consumption volume of gold jewellery in the second quarter was 8% higher than that in the same period of 2019, and 5% higher than the average level of the quarter in years between 2010 and 2019, the report said.
In the first half, China’s gold jewellery consumption reached 338 tonnes, a level not seen since 2015, surging 122% y-o-y. The surge is also likely to continue in the second half of this year, according to the report.
Experts said the surge was buoyed by China’s recovering economy, domestic measures to boost consumption and the rise in per capita disposable income, which, according to the National Bureau of Statistics, climbed to 17,642 yuan (US$2,730 or RM11,544) in the first half, up 12.6% y-o-y in nominal terms.
Wang Lixin, CEO of WGC’s China branch, said the significant demand growth of gold jewellery in China in the second quarter was attributable to the robust economic recovery and the nation’s effective measures to contain Covid-19.
Consumers are showing increasing interests in gold jewellery with more products adopting innovative designs and adding traditional Chinese styles. Clearer pricing is another reason attracting more consumers, according to Wang.
Gufajin – gold forged in ancient Chinese style – is a variety of gold products gaining increasing popularity among consumers, especially high-end and young customers, the WGC report said. Such products adopt gold-forging techniques that are listed as national cultural heritage, and have a matte effect on gold surface, which many consumers consider classic.
In recent years, gufajin products started to create Chinese chic by integrating traditional Chinese style with fashion elements, which make them attractive to young consumers, the WGC report said. — China Daily/ANN